Demographics and Marketing
How will the growing middle class and increasing concentration of people in megacities change the way we market to consumers?
View ArticleHow will real-time marketing affect your business?
The way companies market to their customers is changing, with more campaigns happening on the fly and in real time. How will real-time marketing affect your business?
View ArticleMarketing Analysts
As marketing evolves, so too must the way marketers are recruited. How will you find and recruit marketing analysts in 2020?
View ArticleHow will technology shape what’s possible for marketers?
It's a loaded question rife with possibilities. What do you think?
View ArticleWhat new marketing roles do you think should be created?
As marketing evolves into a more customer-centric, real-time endeavor, he traditional roles of marketing are changing as well. What new marketing roles do you think should be created?
View ArticleHow will the role of the CMO change by 2020?
Will the CMO position as we know it exist by 2020, or will it possibly merge with another position? Will CMOs have to have IT backgrounds?
View ArticleThe list of macro trends are:
1. Economic Power Shifting2. Shifting Market Landscape3. Changing Geopolitical and Security Landscape4. Fracturing Global Social Fabric5. Growing Stakeholder Demands on Business6. Changing Consumer...
View ArticleWhile Marketing is focused on social, they somehow forgot their role as lead...
Many marketers have been savagely focused on being promoters of the brand, while ignoring the simple fact that organizations need more leads. How many marketers spend energy on promoting the latest,...
View ArticleWhat will be the driving factors of corporate reputation in 2020?
With all the data analytics capabilities of today available to both understand and track the behavior of corporations, what measures will the public (and governments) use to measure businesses? How? Why?
View ArticleHow will Big Data and technology manifest itself in retail marketing in 2020?
I see a total transformation of the retail store, a world of instantaneous feedback on what a customer likes and what they could possibly like. Using their mobile/wearable device, the customer will be...
View ArticleCustomer Relationship Management (CRM) is Broken
Enterprises want to have a better relationship with their customers and therefore continue to fund CRM initiatives. Interestingly enough, they turn into tools used by sales managers to beat up sales...
View ArticleConferences, Magazines and other Marketing Channels are Dying
As corporations continue to focus on costs, gone are the days where people could learn about unique value propositions via conferences/events. Budget cuts almost guarantee that attendance will suffer...
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